For better or worse a winery is a retailer. You aren’t just selling a light bulb or a pizza, you’re selling a lifestyle, a brand. Wineries face challenges that many other retailers don’t such as navigating compliance complexities, limited supply (I can’t just go make another bottle of my 2006 Cabernet Sauvignon if sales were stellar) and working with and not against your distributors.
Grape Logic understands the technical jargon and your business from your perspective. Many consultants and vendors may say this but you will quickly find out that it’s often not true. We have spent time listening to winery DTC users and working with them to achieve their initiatives.
YOU KNOW YOUR WINERY ISN’T LIKE EVERY OTHER WINERY AND YOU NEED YOUR VENDORS TO REALIZE THAT.
You want the benefits of scale and ingenuity but also options to keep your winery’s image at the forefront. At the end of the day you need to work with someone that can provide you with options and also understand your winery is unique. What works for everyone else may not work for you and Grape Logic knows this.
As the DTC channel of the wine industry has grown so have your options for software to manage your DTC business. No one system is right for all wineries, yes we said that, no one system can serve every winery the way it needs or wants to be served. Grape Logic can help you make your systems work for you if you’re not in a position to replace them. We’ll help weave your processes and systems together into something that works for you.
Whether you think you have the perfect system for you or it’s missing some things, it’s vital that you have your processes documented. You often face the daunting task of interweaving the details of your business into the basic documentation provided by your vendors, if they provided any at all. Custom documentation typically means the difference between a smooth employee transition and wasted time rediscovering your processes.
Even with the best documentation in the world you might find yourself asking “Why am I doing this when I know there’s a better use of my time?” Club runs are a great example of this. The process doesn’t typically change much during the two to four times a year you create one. Grape Logic understands that rather than pushing some buttons and watching orders process you want to be interacting with your customers generating new revenue.
We've worked at wineries, we've worked at software companies and now we work with wineries and other retailers to make managing their business easier.
Regardless of the project in front of you, if you need help you want someone with experience at your side. Someone who understands your business and what you do on a daily basis can add not only a sense of comfort and trust but perhaps more importantly reduce confusion and misunderstandings related to your goals for a project.